Founder
Eng. Yasser M. Zaidan
Founder-led first review, supported by specialist depth where the situation requires it.
Operating experience
More than three decades building and leading technology-enabled businesses.
Yasser's operating career spans technology, telecommunications, distribution, company building and regional operations across Saudi Arabia, the UAE, the wider Middle East and Africa.
That experience shapes Novarra's approach: understand the commercial context first, establish the evidence, identify what is material and make the next decision clear.
“The goal is not more technology. It is a better-run business.”
Selected leadership history
Prior operating experience — attributed separately from Novarra engagements.
The public profile keeps founder history, specialist experience and Novarra company work distinct.
Chairman and CEO
Zaidan Group
Current
Founder-confirmed; current public professional profiles
Founder and CEO
Mobile Phone Distribution Co. (Tawzih)
2010–2016
Founder-confirmed; public company/profile evidence
Founder and Executive Vice President
Itsalat International (i2)
2003–2010
Founder-confirmed founder role; historical public event/news evidence supports executive role
Credentials and context
Operating experience, stated with evidence.
Only approved, supportable biographical facts are used publicly.
30+ years building and leading technology-enabled businesses
Executive leadership experience across Saudi Arabia, the UAE, wider Middle East and Africa
BSc Electrical Engineering (Computer), King Abdulaziz University
Consultant professional designation, Saudi Council of Engineers
These biographical facts are limited to items approved in the founder source-of-truth and supported by current public or founder-supplied evidence. They do not substantiate separate claims about technology-diligence volume, transaction value, client outcomes or consulting-firm employment.
Founder-led, specialist-enabled
The founder is a trust signal — not a substitute for specialist evidence.
Novarra keeps the first review senior while adding domain specialists only when their expertise is relevant to the decision.
Understand the business first
Technology matters because of what it changes in growth, resilience, cost, execution or investment value.
Separate evidence from inference
Material conclusions should make clear what is verified, what is reported, what is inferred and what remains unresolved.
Keep the senior judgment involved
The first review and the material decision points stay at senior level; specialist depth is added where the situation requires it.
Novarra AI
Senior technology judgment for private capital and the businesses it owns.
The objective is not more technology. It is a better investment or business decision.