About Novarra AI
Built for the operational work behind professional services.
Novarra AI is the master technology brand of Zaidan Group OÜ. We work across AI consultancy, custom AI and software solutions, and focused SaaS products for service businesses.
Why Novarra AI exists.
Service businesses create value through professional judgement, relationships and consistent delivery. Too often, the operation around that work is fragmented across schedules, messages, records, spreadsheets and disconnected tools.
Novarra AI exists to make that operational layer clearer. We begin with the workflow, use technology where it earns its place and keep people in control of important decisions.
Built by an operator, for operators.
Eng. Yasser M. Zaidan
Founder, Novarra AI
Chairman and CEO, Zaidan Group
Eng. Yasser M. Zaidan is the founder of Novarra AI and Chairman and CEO of Zaidan Group. With more than three decades of experience across technology, telecommunications, distribution, and business operations, he focuses on turning operational complexity into clearer workflows and practical systems. He leads Novarra AI's strategy and the product vision behind FitDesk, YogaDesk, and ClinicOS.
“The goal is not more technology. It is a better-run business.”
Selected operating experience.
01
30+ years of operating experience
Building and leading businesses across technology, telecommunications, distribution, manufacturing, and digital operations.
02
Regional leadership
Executive and commercial experience across Saudi Arabia, the UAE, the wider Middle East, and Africa.
03
Company building and growth
Established Unicom's Dubai operation, grew the team from three to 26, and achieved 60% year-over-year revenue growth before its acquisition by i2.
04
Industry-focused product founder
Founder of FitDesk, YogaDesk, and ClinicOS, with direct involvement in strategy, customer discovery, product direction, business development, and delivery.
Founder principles
How we think about technology.
- 01
AI should strengthen human judgment, not replace it.
- 02
Automation should remove unnecessary work, not create another layer of complexity.
- 03
Technology should quietly support the people using it rather than constantly demand their attention.
Novarra’s three pillars.
AI Consultancy
Practical assessment, workflow analysis and roadmaps for organisations deciding how to use AI responsibly.
Custom AI and Software Solutions
Focused systems, automations and integrations designed around a justified operating need.
Vertical SaaS Products
Industry-native software products developed under the Novarra quality and workflow philosophy.
The Novarra family.
FitDesk, YogaDesk and ClinicOS are distinct product brands shaped around their own users and operating environments. The “by Novarra” endorsement connects them to a shared standard for design quality, accessibility, maintainability and human-centred workflow thinking.
Company information
- Legal entity
- Zaidan Group OÜ
- Registry code
- 17303561
- Registered address
- Tartu mnt 67/1-13b, 10115 Tallinn, Estonia
- Master brand
- Novarra AI
- Domain
- novarraai.com
Next step